Agora Floreasca Urban Theory


The project refers to the landscape, interior and lighting design of all the public spaces of a destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning provided by BRANDIENT … to create a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment

The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark

At night the city is transformed into black marks and traffic-ways into lines of light, a concept that is evident in the contrasting nature of black and white and the lighting design of linear led ribbons and illuminating buttons of the interior lighting scheme