Simmons Flagship Store


‘A GOOD DAY STARTS WITH A GREAT SLEEP’

Simmons is one of the world’s leaders in sleep technology with scientific innovations based on human needs that is ranked among the world’s top preference for the majority of luxury residential and hospitality projects. Simmons luxury products emphasize the great value that a great night’s sleep has for the overall health and wellness of humans, whether the products are destined for the hospitality or residential use

The emphasis placed on innovative technology has been transferred to the design by showcasing the products uncovered as ready to use beds, in an environment that seems light and airy thanks to the Dropped paper ceiling by PROCEDES CHENEL. The element of lightness is incorporated metaphorically using the transparency and fragile nature of paper ceilings, while at the same time acting as a contrast to the element of durability and long-lasting nature of the products

Natural elements are brought into the design scheme metaphorically using ARTE moooi jungle wallpaper theme and earthy Colors for the paper leaves of the dropped ceiling over one of the bed settings. Paper suspended dividers allow the guest to feel the element of privacy that is conducive to a relaxed sleep atmosphere, while allowing open views at different angles in order to form a general image of the entire collection